30+Second+Commercial

30 Second Commercial


 * __Advertising Techniques__**

1. **Avante Garde** - The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy.

2. **Weasel Words** **-** “Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.

3. **Magic Ingredients** - The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor's.

4. **Patriotism** - The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.

5. **Plain Folks** **-** The suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

__**Example with Techniques at Play**__ media type="youtube" key="EDScSOKG3J4?rel=0" height="390" width="480"

__**Techniques Used in this Commercial:**__

1. Magic Ingredients - the miracle tip, which is only found in L & M, gives you a lighter, tastier smoke

__**30 Second Commercial Idea**__

1. " Indestructible MP3 Player"

2. the target audience would be reckless teenagers who aren't careful with their belongings. The marketing strategy is that Ipods are fragile, and this MP3 player can be dropped and smashed but will not break. the commercial will show a boy walking around dropping his ipod all over the place ( on the street, into puddles, down the stairs, in the mud etc.) and the ipod is getting wrecked. At the end it would show quick cutscenes of the new MP3 being dropped and abused in a similar manner, then it would show the new MP3 next to the broken Ipod ( the new MP3 is not affected by the abuse) then it would flash the name of the new MP3.

3. Point Form Sequence of Events: - boy is walking down the street, drops Ipod - boy is walking down the stairs at school, drops Ipod - boy is walking across a muddy field, drops Ipod - quick cutscenes of the new MP3 being dropped and abused in a similar manner - show the new MP3 next to the broken Ipod - the new MP3 is not affected by the abuse - show the name of the new MP3.

4.